Every ad platform tells a different funnel story.
How about having the ONE story you can grow business on?
LEVEL13 structures your paid media mix into a 13-level psychological buyer's journey, ensuring state-of-the-art activation and messaging.
Four ad platforms. One CRM. Five different versions of your funnel.
Every ad platform scores your funnel by its own rules. Meta says one thing, Google says another, your CRM says a third. None of them are wrong. None of them agree either, by default.
Pick your primary problem
Under a standard setup, an estimated 45 to 60% of conversions in B2B and services go unobserved.
Platforms only optimize on the conversions they can see. When conversion frequency is low, sales cycles are long, and data integrity is unknown, you're knee-deep in a swamp that only a consulting-led process of tracking experts can pull you out from.
Ad algorithms are only as smart as what you feed them.
Google, Meta and the ones to follow fully automated the media buying. Ever since, the old way of media planning and acquisition is gone. Two levers still remain in manual control: creative and signal input.
LEVEL13 owns the signal lever completely.
Fix your data flow and send strong signals the AI actually understands before your competitors do.
Most MarTech solutions report on your funnel.
LEVEL13 acts on it, acquiring customers and maximising LTV with paid media.
Tracking
If a funnel step isn't properly tracked yet, I just fix it. One less thing for you to worry and one step ahead towards sovereign marketing data.
Targeting
Every contact gets classified by Level, combining intent and funnel stage. The LEVEL13 paid retargeting ladder “bumps” that contact gradually down the funnel by making ad platforms act on the exact messaging you test or define for that Level.
Analytics
One report where every platform's numbers finally mean the same thing.
Reporting
Most reports leave you with a feeling that someone did something. LEVEL13's report shows exactly what's going on inside your ad accounts.
The old way still works, but is becoming expensive.
Install a pixel, publish a catalogue of creatives, and trust the AI algorithms. Weeks to months of learning phase, paid from your budget.
Your ad platforms get trained on high-quality signal immediately, running for conversions with optimal frequency, effectively reducing cost of ramp-up for every new campaign.
Reports that read like equilibrium. Made to impress, bloated but spineless, hard questions dodged.
A report that tries to answer hard questions before they come up, providing a digestible set of metrics and figures for all stakeholder dimensions.
Three specialist agencies or partners. Three contracts, three reports, endless coordination.
The one instance that unites all partnered value add and acts on it through paid media targeting.
Which message works gets decided in a meeting. Opinion against opinion, no evidence on the table, and the same debate reopens next quarter.
Every messaging decision comes back data-backed. You see exactly which message moved real prospects up the funnel.
What you get when measuring with LEVEL13
- One monthly report that holds up to scrutiny from stakeholders and your bank account. So budget conversations move faster.
- A monthly strategy session with a dedicated account executive. So decisions get made in the room.
- Decision-grade accuracy across every platform. So you can scale spend with confidence.
- A standing answer to what changed, why, and what's next. So nothing about your account stays a mystery.
One promise we will not make: the 30% uplift miracles from enterprise case studies. It's proven that immense conversion uplift can happen through signal, especially on large volume. A 5-figure budget does not always reproduce this scenario. We promise decision-grade accuracy and insight. We will also produce real numbers and nudges on what to do with them. We do NOT promise the holy grail of 10X growth, as the reasons for achieving this are as wide as the success of any company ultimately is.
Our rate falls as you grow.
At LEVEL13 we run fixed fees on a percentage basis, as well as performance fees for funnel outperformance. More spend under management costs you a smaller percentage.
The management fee is a percentage of your ad spend. The percentage drops as your budget grows. The absolute fee still rises. We earn more only when you can spend more with confidence. On top sits a capped performance component tied to the Performance Index. If the index does not improve, we earn less.
- You own every asset and the entire tracking infrastructure.
- Off-boarding takes a few clicks.
- Part of our fee is tied to measured performance.
Get started with LEVEL13 in four steps.
Free Audit
We review your tracking, your ads, and your stack. You see what you lose today and how you compare to the market.
You get: A findings report. Yours to keep.
Consultation Call
We go through your audit findings and where you stand today. Then we cover what's possible for your accounts and how LEVEL13 gets you there.
You get: A clear plan for what comes next.
Foundation Setup
We build out your first-party, GDPR-compliant tracking infrastructure and connect it to your existing stack. Free with a 6 or 12 month contract.
You get: Consent-compliant effective tracking you own.
Managed Performance
We run your media and operate the measurement every month. As results build, we widen what gets measured and raise what you're aiming for.
You get: Monthly report + strategy session.
We use your details to contact you about your free audit and for nothing else. No newsletter, no automated sequences. You can take a look at our Privacy Policy in case of doubts.
Sign up for your free ad account audit.
We review your tracking and ad accounts, benchmark them against the market, and show you exactly where conversions disappear.
After you submit the form, we'll get in personal touch with you to inquire about your business and marketing assets to be audited.
From band stage to funnel stage.
Alexander Scott
Founder · Berlin, Germany
If there is anything I would say to describe myself as best as I can with as little space as possible, I'd probably say that my life is full of pivots. I'm a studied musician and was a professional artist for a while. Suddenly, the "wheel stopped spinning" and I found myself asking the glamorous question: What now?
As a disillusioned artist, selling economic value was as far off as the thought of being an artist on stage as an economist, just the other way around. Often I'm greeted with a lot of wonder why I'd drop an artist's talent for seeking market value instead. I guess it's a lifestyle choice. To me, the idea of making it as an artist was way more unsettling than making it as a professional marketer, as it turns out to be.
With my new venture LEVEL13 I try to see it through the lens of both worlds: Intuitiveness vs. pragmatism, imagination vs. value, possibilities vs. the one next step.
Personally I believe that the marketing landscape is lacking creative approaches to deal with the ever occurring questions of business growth through marketing. I try to explore exactly that, hopefully together with you.
- —6 years in performance marketing and data analytics
- —Stape server-side certified
- —The full stack runs live on this site. What we sell, we use and constantly develop.
Fair questions.
We already work with an agency.
Great! We are the measurement layer, not a direct replacement. In fact, we take great use out of specialists' work, e.g. using creative and owned channel (CRM) data for targeting, as well as validating the efforts of others and reflecting on it in our data-driven way. Thus, you will get additional benefit when agency partners are currently at work. Of course we can start fractional with 10 to 25% of your spend and make it work first before you commit more.
Is my budget big enough?
The framework is built for a minimum of 5-figure ad spend monthly. The reasoning is that you already need a greater customer base to have successful paid activation on existing customers. Below the threshold, the measurement probably won't have statistical leverage. If you're uncertain, or considering a smaller budget, request an audit.
What does the audit involve on our side?
Read access to your marketing stack and website backend. We review your tracking and ad accounts and benchmark them against the market. You get the findings whether we work together or not.
Is this GDPR-safe?
Consent-compliant architecture is the product, not an add-on. Everything runs through consent-gated, server-side infrastructure. German law allows fines up to €300,000 for technical tracking violations alone. Our setup exists to keep you out of that category.
Do we get locked in?
No. You own all assets and the entire tracking infrastructure, and the contract states it in writing. Off-boarding takes a few clicks.
Why 13 levels?
Because purchase is the middle of the customer journey, not the end. Most measurement stops at the sale. Thirteen levels cover everything from first impression to advocacy. The full logic.
Ready to see what your funnel is actually doing?
Get a free audit of your tracking and ad accounts. No obligation either way.