Terms of Service

By accessing this website or engaging LEVEL13 as a service provider, you confirm you have read, understood, and accept these terms. If you do not accept them, do not use the site or engage the services.

LEVEL13 provides performance-measurement services centered on its 13-Level framework — including funnel auditing, signal engineering, server-side tracking implementation, and Performance-Index reporting. Specific deliverables, timelines, and acceptance criteria are defined per engagement in an SOW.

Each engagement begins with a written SOW covering scope, milestones, fees, dependencies, and acceptance criteria. The SOW is the controlling document for that engagement and may modify or supplement these terms.

▲ Default change-request and re-scoping process.

Fees are set per engagement in the relevant SOW. Unless the SOW states otherwise:

• Invoices are issued monthly in arrears, payable within ▲ NET term days.
• Late payments accrue interest at the statutory rate.
• Fees are stated exclusive of VAT or applicable taxes.

LEVEL13 retains all rights, title, and interest in the 13-Level framework, the Performance Index calculation methodology, aggregate metric definitions, and any tooling we develop in the course of providing services. Client retains ownership of its underlying data and brand assets.

Outputs delivered to the client under an SOW are licensed for the client's internal business use unless the SOW states otherwise.

Each party will treat the other's non-public business information as confidential, use it only to perform under the SOW, and protect it with the same care it applies to its own confidential information. ▲ Standard duration / exclusions clause.

Where LEVEL13 processes personal data on behalf of a client, the parties will execute a Data Processing Agreement (DPA) in line with Art. 28 GDPR. The DPA governs sub-processors, security measures, audit rights, and incident handling. See the Privacy Policy for processing carried out by LEVEL13 as controller.

LEVEL13 warrants that services will be performed in a professional manner consistent with industry standards. Except as expressly stated, services are provided “as is” and LEVEL13 disclaims all other warranties, express or implied, to the maximum extent permitted by law — including warranties of merchantability and fitness for a particular purpose.

Performance Index movements reflect signal quality and bidding context; they are not a guarantee of specific business outcomes.

To the maximum extent permitted by law, each party's total liability for any claim arising out of or related to these terms or an SOW is capped at the fees paid by the client to LEVEL13 in the 12 months preceding the event giving rise to the claim. Neither party is liable for indirect, incidental, consequential, special, or punitive damages, including lost profits or lost revenue. ▲ Carve-outs for gross negligence / wilful misconduct / IP indemnification, per counsel.

Either party may terminate an SOW with ▲ notice period written notice. Termination does not relieve the client of payment obligations for work performed up to the termination date.

These terms are governed by the laws of ▲ Jurisdiction. Disputes are subject to the exclusive jurisdiction of the competent courts of ▲ City.

We may update these terms. When we do, the “Last updated” date at the top changes and material updates are surfaced to existing clients in writing.